Beard Papa’s is an international chain of cream puff stores started in Japan by the company Mugino Co., Ltd. Their slogan is "Fresh’n natural cream puffs". Beard Papa’s has over 250 stores in Japan and 300 worldwide. Make that 301 with the opening of the Brunei store at The Mall in Gadong.
Their trademark product is a choux pastry shell filled with whipped cream custard, available in vanilla, chocolate, and specialty flavors such as green tea, strawberry, pumpkin, Earl Grey tea, éclair, and coffee. In addition, Hawaii locations also have haupia, lilikoi, and caramel flavors. The different flavors are sold on a rotating schedule. I’m told for Brunei, there will be Durian flavor soon… YUMMMMZZZ!
My buddy drove to The Mall specifically to get
some of these delectable cream puffs!